Introducing LV=

Why we’re introducing customers to LV=

Rather than offering our own annuity, we’re introducing customers to LV=, who can provide you with a comparison of the whole of the annuity market, taking into account enhanced annuities, which may give you a higher income depending on your health and personal circumstances.

It’s important to shop around to compare quotes from different providers before making a decision. Not all annuities are the same, and if you don’t choose carefully, you could be missing out on the right product for you. You can do this by contacting other providers directly to get a quote. You can also go onto the Money Advice Service website to use their annuity comparison tool or contact them at

Why we’ve chosen LV=

  • LV= is a specialist in providing a choice of guaranteed income options that meet customers’ needs
  • Introducing customers to LV= opens up many more options than were available to you from ReAssure, including those that offer higher rates by considering your health and personal circumstances

The LV= panel

The annuity panel from LV= includes every company that sells annuities in the UK, including many household names that you’ll already know:

Aviva – Legal and General – Canada Life – Hodge Lifetime – Retirement Advantage – Just Retirement – Scottish Widows

The providers on the panel will ensure you are offered their normal market rate.

Before you make a decision about your retirement options we recommend you use the government’s free impartial guidance service, Pension Wise, or get financial advice. You can find out more about Pension Wise here.

Remember, you don’t have to take your benefits through the Panel, and you should always shop around to find the best deal for you.

Download our guide to shopping around

How we’ll work with LV=

We want our relationship with LV= to be as transparent as possible, so here are some things you should know:

  • We won’t pass your personal details on to LV=. They’ll only have access to your details if you submit them in order to accept a quote.
  • You can be assured that by engaging with LV= in this way you won’t be called or contacted unless you indicate you are happy to be.
  • You are under no obligation to accept a quote from them.
  • LV= will pay us an introducer’s fee if you accept a quote. This is a standard arrangement between financial services companies that will have no impact on the quotes offered to you. The providers on the Panel will ensure you are offered their normal market rate.