ReAssure Life Rebrand

The sale was completed on 31 December 2019, following a thorough process to ensure customer outcomes were safeguarded and receipt of regulatory approval.

This decision to sell Old Mutual Wealth Life Assurance was not taken lightly and came after a strategic review by the Quilter Board. They concluded that it was in the longer-term best interests of customers that their policies were managed by ReAssure, a company focussed on managing legacy life insurance policies. The sale was subject to regulatory approval to ensure customer outcomes were safeguarded.

Here’s what Quilter had to say about the deal:
We believe ReAssure is an excellent home for Old Mutual Wealth Life Assurance as it’s a well-established, highly regarded company that is committed to delivering excellent customer outcomes and has values similar to our own.

No changes were made to product terms and conditions as a result of the change in brand. Your client’s policy number(s) and any benefits also stayed the same.

No, the rebrand didn’t affect fees or commission. The only change is that payments now come from ReAssure and not Old Mutual Wealth.

Online Customer Centre

Customers who use the Old Mutual Wealth Online Customer Centre can access their policies online using the ReAssure Online Customer Centre. This provides the same information and services that were previously available. Access to this is available through our website at reassure.co.uk.

If you have clients with other policies that remain part of the Old Mutual Wealth platform, they will be able to view them using the existing online services, however they’ll no longer be able to view ReAssure policies alongside them.

Adviser View

Adviser View has been rebranded and will remain available with all of the same functionality. You can access it through this Adviser Hub.

Not much changed as a result of the rebrand, other than you’re now writing to, or speaking with, ReAssure.

Our customer contact email address is ask@reassurelife.co.uk. If you normally correspond with us by email, email addresses end with @reassurelife.co.uk.

There were no changes to products accepting new business due to the rebrand, including top-ups into existing contracts and the ability to add new members to existing Group Personal Pension schemes.

As your clients are now with ReAssure, it’s no longer possible to use Old Mutual Wealth forms. You can find rebranded forms on our adviser literature library page. If you can’t find the right one, please call us on 0808 171 2600 and we’ll do our best to help.

We’re continuing to provide fund information using the same Financial Express service that was previously available. It works in the same way as it did before and you can access it from both the Online support section on this page and the Fund Centre.

There were no changes to fund availability as a result of the rebrand. Investment choices are unaffected and the same fund range is available.

If you currently use an Old Mutual Wealth Life Assurance link in respect of the Old Mutual Wealth Life Assurance Ltd business, please contact us at ask@reassurelife.co.uk and we will contact you with next steps.

If you use an an Old Mutual Wealth logo in respect of Old Mutual Wealth Life Assurance Ltd only, you’ll need to remove it from your site.

We know that your job has been made harder by having to restrict personal contact with your clients. So, to make things easier for you, we are temporarily relaxing our requirements on certain tasks to accept online instructions if you are unable to follow the usual process.

If this applies to you please get in touch with us at ask@reassurelife.co.uk and we will explain the next steps.